Strategy Notes

Case Intro: Ducati Only for today: Please face on with your team! Ducati AGENDA A. The Motorcycle Manufacturing exertion B. Minolis Turnaround Plan C. forthcoming Opportunities: Growth and Innovation  exploitation of Ducati Motorcycles Cucciolo (1946) Evolution of Ducati Motorcycles Monster 848 (2008) View: hypertext transfer protocol://www.youtube.com/ capture?v=EeP0_aLvc0I Segments of the Motorcycle persistence Sport Off avenue patrol car Touring HyperSport SuperSport SportTouring Naked Ducati new(prenominal) Japanese Suzuki Kawasaki Yamaha Honda felicity Harley-Davidson BMW Source: Ducati Case, HBSP 9-701-132 Motorcycle Customers: A grocery store single-valued function Performance Knee down riders Hot rodders / Fast riders urban riders Function pass cruisers Highway lovers Easy riders Lifestyle nurture Source: Ducati Case, HBSP 9-701-132 Rivals in the Motorcycle Industry (2000) Rev Ducati Other Ja panese $357 M Units Sold 39,087 Main Segment sports sports (together 57% market place share) Avg Price US Price black market Low $6,150 # High Models Other $21,895 21 (1997) Suzuki Kawasaki Yamaha 5.4 M (largest) $7,600 $8,450 $10,200 $9,300 $4,999 $18,999 23 15 Honda > 500 cc naked-sports Triumph HarleyDavidson $2.

2 B 30,000 204, 500 $9,500 $14,350 $7,000 $5,595 $12,000 $20,360 9 23 Popular via 50s impression Largest (640K) owners gr. HD acq in 1998 cruisers > 650 cc naked-sports touring (now also cruising) Buell BMW 10,200 12,000 $1 4,500 $8,100 $19,600 11 one hun! dred sixty Dealers Source: Ducati Case, HBSP 9-701-132 A) The Industry (1996-2000) What makes the wheel manufacturing industry so lovely? Attractive Traits of the Motorcycle Industry (1996-2000) ? Multiple suppliers for modularized inputs; Effective manipulation of outsourcing to specialized suppliers in the bologna Engine Technology territory Buyers may range in price sensitivity unless are loyal to brands. stick out form of...If you require to get a full essay, site it on our website: BestEssayCheap.com

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