Marketing Management

Advertising Management Presentation Al Ahlia Gulf Line (AGL) is a main producer and advertiser of sodas in the United Arab Emirates (UAE). Some of brands advertised by AGL in the UAE incorporate Fanta, Arwa, Burn, Coke, and Sprite. Coca Cola is a main organization on the planet. Coke’s brand value is likewise solid in the UAE. The parent organization started in 1892 after Charles Candler joined the organization.Advertising We will compose a custom report test on Marketing Management explicitly for you for just $16.05 $11/page Learn More The organization began in the United States. Today, Coca Cola advertises its sodas to purchasers over the globe. The company’s foundation goes back to 1886 when Candler’s father, John Pemberton, thought of the first â€Å"Coca Cola formula†. By 1899, Coca Cola was a main organization in America. In the previous years, the organization has advanced the best strategic policies therefore turning into a main player in the worldwide soda pop industry. In the UAE, Coca Cola (AGL) started its activities 1989. The organization has prevailing in the area because of its quality packaging activities and appropriation frameworks. Promoting Environment There are distinctive large scale and small scale natural factors that influence the exhibition of a business. Small scale natural elements are the â€Å"internal† angles influencing a business. Large scale ecological perspectives are those components that a firm can't control. In the UAE, Coca Cola has been thinking about such full scale and miniaturized scale natural viewpoints so as to rise fruitful. Miniaturized scale Environmental Factors Organizational Aspects The organization grasps the best administrative systems. This makes it simpler to set up the best interior approaches, goals, and systems. Buyers and Suppliers The organization needs to consider the bartering forces and desires for the two its providers and customers so as to stay productive. The supervisors ought to co nsider the best standards so as to guarantee the organization is on the correct way towards progress. Contenders There are distinctive â€Å"fast food† organizations in the district. These organizations produce natural product juices and mineral water. Also, Pepsi is a main advertiser of sodas in the UAE showcase. These contenders may influence the company’s performance.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Marketing Mix Al Ahlia Gulf Line (AGL) utilizes the best advertising blend so as to stay fruitful. The showcasing incorporates perspectives, for example, â€Å"price, place, advancement, promoting, and nature of its products†. Large scale Environment Factors: PESTEL Analysis Political Factors Al Ahlia Gulf Line (AGL) works in a politically steady nation. The area has a dependable political atmosphere and work rehearses. In any case, weakness is lik ewise normal because of psychological oppression and insurrections. Financial Factors The UAE is unquestionably depicting a positive monetary development. This clarifies why the organization ought to consistently consider the financial factors so as to stay beneficial. The organization can prevail in the long haul. Social Factors The district is encountering a socio-social change. The MNC ought to consider such changes so as to prevail in this market. Innovative Factors The organization ought to consider new advancements since they impact calculated tasks, item improvement, and administration conveyance. These are basic perspectives for the organization. Natural Factors The world is by and by getting mindful of the earth because of environmental change. AGL ought to consider the prescribed procedures so as to protect the earth. Lawful Factors There are sure enactments influencing various organizations in the UAE. These range from moral practices, business strategies, ecological enac tments, and sanitation measures. It has been vital for the organization to reevaluate such legitimate aspects.Advertising We will compose a custom report test on Marketing Management explicitly for you for just $16.05 $11/page Learn More Segmentation One of the company’s most loved items is â€Å"Coke†. The utilization of division can make Coke fruitful in the UAE. So as to make this specific item fruitful, AGL ought to consider the possibility of â€Å"multi-segmentation† as point by point underneath. Geographic Segmentation Al Ahlia Gulf Line (AGL) can target various areas whereby more people will devour the item. The fundamental areas will remember the major urban focuses and urban communities for the nation. Socioeconomics The organization can focus on the populace dependent on salary levels, sex and age. For example, the organization should target people between 16-45 years old. This populace has a decent salary and is happy to burn through cash on extravag ance items. Psychographic Segmentation Many customers are cognizant about brands. That being the situation, more shoppers will expend Coca Cola’s items. Current Target Market There are sure qualities that portray the objective market for Coke. The greater part of the buyers have comparable requirements and desires. The principal interesting point is the issue of geographic area. The potential purchasers are in the urban regions. Also, the organization ought to consider certain issues, for example, socioeconomics, ways of life, and practices. A large portion of the focused on buyers are somewhere in the range of 16 and 45 years old. The organization can utilize â€Å"socioeconomic segmentation† so as to showcase its item effectively. The issues to consider incorporate sexual orientation, occupation, individual desires, and training level. The organization will likewise need to think about the mentalities, ways of life, and practices of its buyers. Portrayal of the Marke t Opportunity The presence of a â€Å"marketing opportunity† makes it simpler for an organization to understand its objectives. In the first place, the organization has a one of a kind brand value along these lines making it a significant rival in the business. The nation is today getting more voyagers and investors.Advertising Searching for report on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The UAE is additionally encountering a vigorous development regarding economy and political steadiness. More buyers are getting money related steady and mindful of their desires. This has added to a â€Å"lifestyle change† in this way introducing new chances to showcase Coke to the shoppers. Promoting Analysis The investigation concentrated on key angles, for example, â€Å"economic position†, buyer desires, and open mindfulness. The investigation additionally inspected the past and current situation of different soda pops in the UAE showcase. In the wake of leading the review, the assembled data introduced the practices of the potential purchasers. By so doing, it was conceivable to build up the current open doors for the organization. Too, the respondents gave a â€Å"detailed portrayal of the current open doors for Coca Cola† in the market. This made it simpler to think of an away from of the showcasing open door for the organization. Proposed Product Al Ahlia Gulf Line (AGL) can effectively present another item in the UAE. The best item to present in this market is â€Å"Diet Coke†. In light of the current showcasing openings, AGL can advertise Diet Coke effectively to the purchasers. The advertiser needs to utilize the â€Å"three levels of the product†. The first is the â€Å"core product†. Coke’s brand value will make this level effective. The subsequent level is the â€Å"actual product†. Diet coke can assist individuals with tending to their medical issues and advantage from the item. At long last, the organization needs to utilize the best showcasing blend, advancements and notices to increase the value of this new item in the UAE advertise. Diet Coke SWOT Analysis Strengths The item is solid and delicious. Diet coke has succeeded somewhere else. It is serious in the market. The company’s â€Å"brand equity† is novel. Shortcomings It is another item. Promoting impetuses are missing for Diet Coke. Can be depicted a â€Å"foreign product†. Openings More customers are delicate about their wellbeing. More individuals are devouring soda pops. Coca Cola rules the market. There are steady monetary and political components. Dangers There is rivalry from substitute products, for example, â€Å"fresh juices†. There is rivalry from Pepsi. Proposed Pricing The valuing system for Diet Coke ought to be as per the current rivalry and customer desires. The product’s cost will be marginally higher than that of the contending items. The methodology will make Diet Coke a â€Å"superior product†. The cost should likewise be delicate to the costs of other contending organizations, for example, Pepsi. Proposed Distribution Process After presenting the item and recognizing the focused on shoppers, the organization will utilize its viable flexibly chain framework. The methodology will guarantee equivalent dissemination of the item over the UAE. The adverti sers and wholesalers will screen the degree of utilization so as to advance a consistent chain flexibly for the new item. The gracefully framework will incorporate dispersion places, helpful stores, shopping centers, and client outlets. Proposed Promotion Mix Promotion is a significant part of advertising blend. AGL should utilize the correct staff to advertise the item legitimately to the buyers. Also, deals advancements will sharpen the individuals about the advantages of the new item. The organization will likewise utilize games to build mindfulness. The organization will likewise utilize various media and VIPs to publicize Diet Coke in the nation. The utilization of web based advancement will make the item effective. For instance, AGL can grasp the utilization of various internet based life so as to advertise its new

Marketing Magazine Research Paper Example | Topics and Well Written Essays - 1500 words

Promoting Magazine - Research Paper Example These two developments make up the entire BtoB Magazine endeavor giving significant data to its customer base both in print and on the web. Media Magazine is labeled as an instrument to associate promoting masters with the most cutting-edge game-changing systems got from the most recent examinations and investigations. The magazine is distributed month to month where â€Å"Every issue is loaded up with the game-changing methodologies and strategies B2B advertisers need to surpass. Each page and pixel is stuffed with substance - news, cases, exceptional reports, advancements, benchmarks, best practices - served up by the most learned B2B advertising columnists to ever work this prospering beat† (in the same place.). This additionally has its electronic release where customers can buy in a split second. Its online media is developing as the most reasonable of every one of its items with the coordination of its online form beside print, webcasts by its program of writers, web jou rnals refreshed day by day, e-bulletins and online articles among other. The magazine’s current issue highlights BtoB’s Best for 2011, a yearly commencement of the best in the business. The rundown incorporates the best advertisers and officials who had the option to make progress in their battles as picked by the editors. Each discharge contains articles customized to profit today’s CMOs. ... BtoBonline.com interfaces top-level advertisers to the information and data that they need. This offers day by day news, uncommon reports, vertical advertising, schedules and media occasions, catalog of showcasing merchants, and the articles contained in their Media Business. Their media pack likewise incorporates Media Business, E-bulletins and occasions just as their distributed rates for BtoB on the web. Tests for the size and where the promotions might be situated inside the page are given in their downloadable document in Acrobat Reader design. The situation of the advertisements can be seen at the highest point of the landing page for Summit Media Group during the visit, a vertical promotion on the privilege by Equifax, corresponding to it is for AT&T and a littler square box for mardevdm2.com at the base. For landing page publicizing in open CPM of 728x90 their cost is $115, 300x250 is as of now same cost while 160x600 is $125. For Run-of-site in open CPM of 728x90 the cos t is $110, 300x250 additionally a similar cost and for 160x600 it’s $120. Barrier takeover or what is basically a spring up 640x480 the evaluating is somewhat unique with the expense contingent upon the day or all out number days. For an entire week, a publicist should dish out $6,000, on Mondays $2,750, Tuesdays $2,500, Wednesdays $2,250, Thursdays $2,000, Fridays $1,500 and for a considerable length of time its $1,000. There are likewise White Papers where on the BtoB Site there is an immediate channel that will connect the white papers to advertising administrators by adding one’s white paper to their on location library. This in like manner empowers the promoter to recover the total contact data of the individuals who download their white paper permitting discussions. The one month program is evaluated Index and

Books About the Cambodian Genocide That Helped Me Understand My Father

Books About the Cambodian Genocide That Helped Me Understand My Father As someone who is half-Khmer, it’s always been a looming fact in my household that my father survived the Cambodian genocide as a child in the late-1970s. Half of his immediate family perished, alongside two million other Khmers. Like many other children, I grew up with the label of “second-generation refugee,” a label put on me by the Cambodian community that described my status as an American-born child of a first-generation refugee. I was an American-born child of a man who was forced to leave his whole life behind and quite literally run for the Thai border with barely anything but the clothes on his back and some family members. I was an American-born grandchild of a couple whose faces my father no longer remembers and whose basic information has since been lost to time and tragedy. No one really knows how to spell Da and Yeay’s names anymore, andâ€"from what I gatherâ€"no one really knows from whom the family surname actually came. It’s always been difficult to talk to my father about his childhood. He lost his parents and his sister to a needless genocide that started when he was about the same age I was in the first grade. As a result, he has dealt with the subsequent trauma it’s caused for the past four decades and counting. It’s understandable that he’s not as open about the one eternal burden in his life he’d give anything to be rid of. The trauma he endured has since rippled into my life. I grew up struggling to hold onto whatever pieces of the Khmer culture my father could salvage from his mere six years of normalcy in the very beginning, which wasn’t much. He tried to teach me the language, but I never retained anything beyond the alphabet and basic greetings. The barrier remained between my father’s past and my present. I am 18 now, and I have yet to foster that same connection with my father’s heart and soul through his first language, as many children do within their first few years of life, and through no fault of his own. From beyond the grave and across the globe, Pol Pot and his regime effectively erased half my heritage. I couldn’t connect to the only group of people who shared my family’s experiences because I couldn’t speak our language and barely knew our culture, but it’s not like non-Khmers would understand any better. Often, when I talk about my heritage to a non-Khmer, the first question I’m asked is “What’s Cambodia?” The first time I ever felt remotely understood by someone outside my own personal bubble was when I began reading books about the Cambodian genocide and those who survived it. In a way, the books I read felt like small windows into my father’s past that I could peer through without causing him more undue pain. Through these windows, I could look inside the worst of his experiences without tearing down the brick walls that encased them. There are loads of books about the Cambodian genocide by survivors that accurately portray their experiences. However, there were three books in particular that connected me to my father and his experiences more than ever. Never Fall Down  by Patricia McCormick It was 8th grade in Mrs. K’s English class that we were given a choice among a small pool of books to read. We were ultimately supposed to group together based on which book we chose for assignments and discussions. One of the books on that list we were given was Patricia McCormick’s Never Fall Down, which was based on the experiences of a man named Arn Chorn-Pond. While we could indicate our preference for which book we were assigned, in the end it was up to Mrs. K. Upon learning that the book was about the Cambodian genocide, I asked my teacher to place me in that group. After I told her why it was important to me, she did. Never Fall Down was the very first book Id ever read directly concerning the event that stole the lives of family members who perished long before I could even meet them. It was the first of the pool of books about the Cambodian genocide that allowed me a better understanding of my father. As such, I immediately felt a connection with the man whose story was being told. At this point in my life, I wasn’t familiar with the most heart-wrenching parts of my father’s experiences. Here, though, they were laid out before me in stark black ink and white pages. I remember sitting in the dark at night next to my bedroom window. There was a single stream of moonlight seeping through the blinds. I had this book in my grubby little hands, and I thought, “This is like Dad.” Reading this book and doing these assignments encouraged me to ask more questions about my father’s experiences. Because of it, I was brought closer to him and his past in a way I never thought I’d be. I reveled in the rare closeness I felt with my father. For once, he finally let me peek through the walls around his heart. First They Killed My Father  by Loung Ung First They Killed My Father is probably best known as a Netflix original movie created by actress Angelina Jolie. In fact, it was my mother who introduced me to the movie in the first place. She loved it because of how raw and real it was. Howeverâ€"as is the natural progression of natureâ€"long before the movie was ever conceptualized, there was the book. In it, Cambodian American Loung Ung describes her own experiences surviving the Cambodian genocide as a once-upper-class child. Knowing me, I prefer the book over the movie in any circumstance. As such, high-school-me was elated to find the ebook through the local public library. I borrowed it for the few weeks allotted and read it. While this story wasn’t as reminiscent of my father’s story, it was still one that resonated with me regardless. I was introduced to a carefree child who was a bit of a troublemaker. Sheâ€"Ungâ€"lived in a family that was financially comfortable and whose patriarch was a high-ranking government official. However, the book quickly plunged into the darkness of the genocide following the Khmer Rouge storming her town. What’s significant about First They Killed My Father  for me was that I read it when I was 16. I was enrolled that same year in the formidable American history/literature block class. It was a class collectively referred to as AmStuds. It was largely known at my school for its complexity and heavy coursework. There was a single major project that spanned throughout the entirety of the course called the Family History Project. It was just as its name describedâ€"a project that detailed the family history of the student doing it. This meant essays, family trees, and interviews all about my family and me. Inspired by  First They Killed My Father, I interviewed my own father on his early childhood in Cambodia. I learned about his very first memory of hunting birds on horseback with my grandfatherâ€"my da. His own father, who was the first in our immediate family to die by the Khmer Rouge. He told me about the day he learned of Das murder. He spoke about fleeing to the Thai border with nothing but the clothes on his back. I typed his responses to my questions as he answered them. I felt just a little bit closer to him than before. The Years of Zero: Coming of Age Under the Khmer Rouge  by Seng Ty I read this book quite recently during my second year as a community college student. Considering my full-time course load, it was difficult to fit in a decent read. However, I felt compelled to pick up this book as I passed by it at the public library, so I did. I checked it out and read it. The first thing that caught my eye about this book was the map and timeline featured in the front. This was a common feature of books about the Cambodian genocide. However, something about this one was particularly poignant to me. It evoked a longing for a country Ive never truly belonged toâ€"or at least never felt like I did. The Years of Zero details the story of Seng Ty, the author, and his experiences growing up during the Cambodian genocide. This struck a chord within me, as I had just become a legal adult that same year. It was a time I spent mulling over my own coming of age and the major changes Id be facing in the very near future. Not only that, but it reminded me once again of the coming of age my father hadâ€"or, more aptly, didnt have. It called to mind interviewing my father for that project a mere two years prior. While Tys story and my fathers were far from mirror images of each other, the pain and longing they felt were where they converged. Ty became the lone survivor of his family early on in the genocide once the rest of his family was either worked to death or murdered. He later found himself a child soldier for the Khmer Rouge. I thought about the loneliness he went through, and I thought about my father. Throughout my life, nothing has helped me feel closer to my father than books, particularly books about the Cambodian genocide. While he struggles to explain the complexities of the feelings and experiences, these books shed at least a little light. Where his reserved and quiet nature prevents him from having those kinds of serious conversations, these books helped me understand at least a little more. I can only hope that the future holds more of these small glimpses into my fathers life.

Criminology Crime And Deviance - 1705 Words

Kelsie Rumsey Brian Wolf Sociology 260: Crime and Deviance May 7, 2017 Double Jeopardy The criminal justice system isn’t perfect, much like any largescale system it has its flaws. Sadly, some of the criminal justice system flaws are bigger than others and the smaller ones don’t get any attention from the public and go unresolved. That is not to say that all the problems with the criminal justice system shouldn’t be dealt with, but some of the problems aren’t even being considered. A problem that has rocked the boat on a public scale, but has never really been questioned would be the flawed double jeopardy law. The law that protects people from double jeopardy is a difficult one to undo because it is sealed in the U.S. Constitution. The†¦show more content†¦In the book it is written, â€Å"Now picture this—and keep in mind, this is hypothetical†¦Ã¢â‚¬  (Simpson). O.J. then goes on about that night claiming he doesn’t remember the actual attack itself. He was quoted, â€Å"Now I was standing in Nicole s courtyard , in the dark, listening to the loud, rhythmic, accelerated beating of my own heart. I put my left hand to my heart and my shirt felt strangely wet. I looked down at myself. For several moments, I couldn t get my mind around what I was seeing. The whole front of me was covered in blood, but it didn t compute† (Simpson). There you have it, a hypothetical confession from a man that had committed two horrible murders but wouldn’t pay for the crime because of a flawed law. It is summed up by Vermont General Attorney, William Sorrell, â€Å"You only get one bite of the apple† (Findlaw, â€Å"Suspect confesses to murder after acquittal.†). There will be no justice for Nicole and Ron Goldman because the court can’t charge O.J. again because he was found to be not guilty the first time. The O.J. Simpson case is just a little bit of proof that the amendment needs to be changed. The confession of a criminal should be enough to send them to prison regardless i f they have been tried and found not guilty. A solution to this flawed law would be changing the law to have this exception. The process isn’t as easy as just snapping the fingers and the amendment is changed.Show MoreRelatedCrime Is a Social Construct1370 Words   |  6 PagesCrime is a social construct Discuss. This composition will look at crime and its different criminological interpretations. Crime is an umbrella word which covers a diverse range of issues and is dependant upon the theoretical stand point of the writer. Although the wordings of the explanations differ, the implications are consistent (Newburn, 2007. Doherty, 2005). Mclaughlin et al (2006) seems the most relevant for the purpose. They separate crime into three key constituent parts. 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According to Sellin, criminology can include the realms of politics (such as left and right realist approaches to criminal behaviour and prevention strategies), psychology (such as biological and social theories for the onset of criminal activity), law (such as drug laws and government strategies to overcome street crimes) and sociology (such as the deviance amplification model)Read MoreEvaluate the usefulness of Marxist theory to our understanding of crime and deviance1201 Words   |  5 PagesEvaluate the usefulness of Marxist theory to our understanding of cr ime and deviance (40 marks) Synopticity - Crime Deviance sociological theory Marxist explanations of crime and deviance, like their work on other areas like the family and education, rest on an economic and structural analysis of society that sees a class struggle between the proletariat and the bourgeoisie. 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Dialectic Journal for Catcher in the Rye - 1719 Words

Entry One Quote: â€Å"... and all that David Copperfield kind of crap but I don’t feel like going through it if you want to know the truth... my parents would have about two hemorrhages a piece it I tell anything pretty personal about them.† (Page 1) Response: This excerpt makes me very curious about his family members. The tone makes me believe that Holden probably is ashamed by them or he doesn’t like them when he describes them as â€Å"crap†. His parents’ attitude toward telling others personal stories is also confusing. It is not clear whether they are the ones inhibiting Holden from telling or not. I predict that Holden is reluctant when it comes to uncovering truths about his life. This quote is important because it gives me background†¦show more content†¦Many people in life have had moments where they have said something and regretted it immediately. This is the exact situation in which Holden was in. Holden had just had one of those relatable moments involving the guilt from saying something harsh and how it immediately affects him. However, he soon realizes that it is unfortunately too late to take back the words he had said. Entry Six Quote: â€Å"The fish-that’s different. The fish is different. I’m talking about the ducks.† (Page 82) Response: In this passage of the book, Holden is thinking scientifically. This supports the fact that he is smart after all, even though he his failing most of his classes. Often times, a teenager wants something so bad, they come up with crazy and somewhat stupid ideas and plans to help them obtain that something. Maybe this is because he does not want to try or maybe he wants to fit in with others who would not accept him if he was smart. In this metaphor, he is comparing himself the ducks in Central Park when the lagoon freezes over. What Holden is really saying is the fact that he would not know where to go if he stays living in a place full of phonies and rude people. The ducks cannot swim in ice and he will not stay in a school full of fakes. Entry Seven Quote: â€Å"She hasn’t felt too healthy since my brother Allie dies. She’s very nervous. That’s another reason why I hated like hell for her to know I got the ax

Spring and Summer Free Essays

I picked these two seasons, spring and summer because the both of these seasons are items I can compare and contrast, it seems much easier than the two items I picked before the two seasons, these seasons you can very well compare as in the similarities you can do with these two seasons and contrast as well as in the differences between these two seasons. I like both seasons because of what all you can do in these seasons. I go fishing a lot in spring and summer. We will write a custom essay sample on Spring and Summer or any similar topic only for you Order Now Its two most popular seasons to go fishing, but you can also ice fish in the winter time. I know this because I like to fish a lot as a woman. Biking is another popular thing to do in the spring and summer. These seasons are very well in weather to pick to go picnicking and to have a lot of fun time with your family. The spring and summer time are the two seasons I most have fun in. The warm part of the spring time and summer, hot times, you can jet ski and have fun with your family or friends. These are the two seasons I love the most because they’re not cold. There are a lot of similarities you can do during the spring and summer time. There is more to do during these seasons, but there are differences between the two seasons. The differences between the two seasons are spring time is a warm time of the year and summer is a hot time of the year. You can’t swim in the spring like you can the summer time because the water is too cold in the spring time. You can ice fish though in the spring time, but not in the summer time, why? It’s still icy in the beginning of spring time and it’s too hot in the summer time. I love the summer time because you can swim most of the time and I like spring to, but not as much as summer because you can’t swim in the spring time. The water is still too cold, but it’s warm in the spring time to just not hot enough to swim all the time. In these two seasons there’re lots of differences, but I believe that there are a lot more similarities. When comparing two items you are showing how they are alike and contrasting you are showing how they’re different. When helping readers understand issues it’s useful to compare and contrast to get them to understand better. Making decisions, narrowing down choices, and evaluating options are also helpful in understanding. You may make a table of some kind or create a list to see what all the items picked have in common or don’t have in common, the differences. You don’t necessarily make the decision yourself or attempt to influence the reader one way or the other when in a comparison-and-contrast paper. Your paper will be a persuasive and a combination of expository writing if you do any of the above things. When I write a paper I like for my readers to enjoy what they are reading, so that they get into the story or paper. Now, we’ll go on to the two seasons that I picked for the reader to enjoy reading about the differences and similarities. Putting these two seasons together and comparing and contrasting them were very easy in some ways, but hard in other ways. I enjoyed comparing and contrasting these two seasons because the seasons are two seasons we all enjoy together especially my family and friends. Every year my family gets together and we have a big picnic in the summer time around the 4th of July and we have so much fun we never forget about the 4th of July. We get to have are fun, swimming, picnicking, and watching the fireworks at the end of the night. This time of year is the most fun for my family and me. In the spring time I get together with my boyfriend and some of his family members and we go fishing together every spring. Every spring is like a social gathering with the boyfriend’s parents and cousins, but we all have lots of fun fishing and then we go home and have our picnic outside. These are two seasons I will never forget because I do these things every year at the same time of year. In the winter and fall times it’s not as interesting for us because we aren’t kids no more, but I do have fun with my niece and nephew in the snow and leaves at that time of year, but even those two love the spring and summer time because we can go swimming and do lots of other fun things. Comparing and contrasting these two seasons was fun and interesting. It was easier than I thought to compare and contrast these two seasons. These two seasons are two of a kind and then two different ones to. I picked these two seasons, spring and summer because the both of these seasons are items I can compare and contrast, it seems much easier than the two items I picked before the two seasons, these seasons you can very well compare as in the similarities you can do with these two seasons and contrast as well as in the differences between these two seasons. How to cite Spring and Summer, Essay examples

Japan Social Customs Essays - Dresses, Wedding, Formal Wear

Japan: Social Customs Japan: Social Customs The information provided, talks about family traditions, marriage customs, and education in Japan. I think the way marriages are setup in Japan are much different than thus of the United States. Family roles are also very different. In Japan, it is common for newly wed couples to live by themselves until their parents get old. Many couples intend to live with their parents only after spending years all by themselves. However, if the husband is not in a position to support his parents, which means most of the time that he is not the first child of the parents, they don't plan to live with them. With this tendency, the housing industry is prosperous. Increase of the nuclear family is generating a fashion in housing, that is Nisetai-jutaku. The word literally means a "house for two generations". An example of this is: a two-storied house first-floor for older people, second-floor for younger people, one kitchen, one toilet, and sometimes one bathroom. Japanese people love to have a party in Western style, and a Wedding party is of no exception. Almost all wedding halls have a miniature of a Japanese shrine inside, to have a new couple vow their marriage to the Japanese God, as well as many rooms to celebrate their wedding in Western style after the vow. A bride wears a pure-white Japanese Kimono (Shiro-muku) in front of the God at first. Then she changes it to a colorful Kimono at the beginning of the wedding party, then again to a beautiful Western-style in the middle of the party and finally to a pure-white wedding dress (Western-style). Changing clothes in the middle of the party is called oiro-naoshi. However, recently some people prefer the tendency of simplification, so they choose the way in simple styles, sometimes without oiro-naoshi or even without the party itself. Of course, there also exist people who love to have their wedding party even in a bigger way. Japan's school-age children attend school regularly. Attendance is required through the lower level of secondary school. Children begin nursery school when they are about three. At six, they begin elementary school at twelve, middle school. Any student who has completed middle school may enroll in high school, which offers either a technical or a college preparatory course of instruction. Japanese students, especially those who plan to attend college, take entrance examinations in order to qualify for the best middle schools. Severe study at one of the top schools helps the student prepare for the extremely difficult college entrance examinations. If a high school senior fails the entrance examination for the university of his choice, he may study furiously at a special cram school during the following year. Despite the examination system, a high percentage of Japanese youth attend colleges, either junior colleges or four-year universities.

Free Essays on Domestic Partners And Benefits

Benefits and Domestic Partners â€Å"Diversity† has been an increasingly popular buzzword in the workplace over the last several years. Traditionally, approaches to diversity primarily referred to the manner in which companies addressed legislative and regulatory issues of equal employment opportunity and affirmative action related to race and gender. In today’s business culture, diversity has become a strategy that will increase a company’s ability to remain competitive in the face of changing demographics and the rapid globalization of business. Many companies, both public and private, have recognized the need to take advantage of the variety of skills and experiences that today’s diverse workforce offers. Recognition of this diversity has brought to the forefront new issues that employers must address. Equitably managing the employee benefits portion of a compensation package is one such issue. Since employee benefits can account for 30 to 40 percent of an employee’s co mpensation, the manner in which these benefits are offered and administered can have a significant impact for both the employer and the employee (Isaacson 1). In particular, the issue of offering domestic partner benefits has caused considerable debate. "Domestic partnership" is defined in this paper as two adults in an ongoing, emotional and financial relationship similar to a marriage, who cannot legally marry or who are not married. While some people feel that domestic partner benefits are not cost effective and are morally wrong, many companies have realized that to accurately value the diversity of their workforce they must offer domestic partner benefits, therefore domestic partner benefits should not be an issue. In today’s competitive marketplace, companies must look at every decision with an eye towards cost effectiveness. Initially, costs were the primary concern when the first companies began to contemplate offering domestic partner be... Free Essays on Domestic Partners And Benefits Free Essays on Domestic Partners And Benefits Benefits and Domestic Partners â€Å"Diversity† has been an increasingly popular buzzword in the workplace over the last several years. Traditionally, approaches to diversity primarily referred to the manner in which companies addressed legislative and regulatory issues of equal employment opportunity and affirmative action related to race and gender. In today’s business culture, diversity has become a strategy that will increase a company’s ability to remain competitive in the face of changing demographics and the rapid globalization of business. Many companies, both public and private, have recognized the need to take advantage of the variety of skills and experiences that today’s diverse workforce offers. Recognition of this diversity has brought to the forefront new issues that employers must address. Equitably managing the employee benefits portion of a compensation package is one such issue. Since employee benefits can account for 30 to 40 percent of an employee’s co mpensation, the manner in which these benefits are offered and administered can have a significant impact for both the employer and the employee (Isaacson 1). In particular, the issue of offering domestic partner benefits has caused considerable debate. "Domestic partnership" is defined in this paper as two adults in an ongoing, emotional and financial relationship similar to a marriage, who cannot legally marry or who are not married. While some people feel that domestic partner benefits are not cost effective and are morally wrong, many companies have realized that to accurately value the diversity of their workforce they must offer domestic partner benefits, therefore domestic partner benefits should not be an issue. In today’s competitive marketplace, companies must look at every decision with an eye towards cost effectiveness. Initially, costs were the primary concern when the first companies began to contemplate offering domestic partner be...

Macbeth Overview

'Macbeth' Overview Macbeth, one of Shakespeare’s most famous tragedies, tells the story of a Scottish nobleman and his own ambition to become king. The source material is Holinshed’s Chronicle, which compiled a history of England, Scotland and Ireland. First published in its Folio edition in 1623, it is the shortest of Shakespeare’s tragedies. Despite its brevity, it had a rich legacy. Fast Facts: Macbeth Title: MacbethAuthor: William ShakespearePublisher:  Edward Blount and William and Isaac JaggardYear Published: First Edition, Folio, 1623Genre: dramaType of Work: tragedyOriginal Language: EnglishThemes: Ambition, fate, free will, loyalty, appearance vs. realityCharacters: Macbeth, Lady Macbeth, The Three Witches, Duncan, Banquo, MacduffNotable Adaptations: Orson Welles’ Voodoo Macbeth (1936); Akira Kurosawa’s Throne of Blood (1957);  Roman Polanski’s The Tragedy of Macbeth (1971)Fun Fact: due to superstition, actors avoid addressing Macbeth by its name directly, and use the phrase â€Å"The Scottish Play† instead. Plot Summary Macbeth is a tragedy telling the story of the Scottish nobleman by the same name, consumed by his own ambition to become king and by the consequences of the acts he commits in order to achieve his goal. At the beginning of the play, after a victorious battle, Macbeth and fellow general Banquo meet three witches in a heath, and they deliver prophecies to both of them: Macbeth would become king of Scotland, and Banquo will father a line of kings while not becoming king himself. Encouraged by Lady Macbeth, his ruthless wife, Macbeth plans to kill King Duncan. After his murder, since his heir Malcolm and his brother Donalbain promptly flee to England and Ireland, respectively, Macbeth is crowned king. Consumed by guilt and paranoia, he becomes more and more of a tyrant as the play progresses. First he has Banquo killed, and his ghost visits him during a banquet. After consulting the witches again, who tell him to beware of Macduff and that he won’t be vanquished by anyone â€Å"of woman born,† he tries to have Macduff’s castle seized and everyone inside killed. However, since Macduff had gone to England to join forces with Malcolm, Macbeth only succeeds in having Macduff’s family killed. This prompts Macduff and Malcolm to raise an army aimed at dethroning Macbeth. Meanwhile, Lady Macbeth, who initially was more assertive than her husband, has become consumed by guilt to the point of insanity and eventually kills herself. The Scottish generals rally against Macbeth, and Macduff manages to vanquish him- he was not â€Å"of woman born† but â€Å"from his mothers womb untimely ripped.†Ã‚  The play ends with Malcolm being crowned king of Scotland. Major Characters Macbeth. Macbeth is initially presented as a Scottish nobleman and a valiant warrior. However, after listening to the prophecy delivered by the Three Witches in which he is told he would be king, he is overcome by blind ambition, and, strongly encouraged by his wife, he kills the king to usurp the throne.  His thirst for power is counterbalanced by paranoia, which leads to his downfall. Lady Macbeth. Macbeth’s wife, she thinks her husband’s nature is too full of kindness. She is the one who devises the plot for her husband to murder King Duncan, and is initially less fazed by the deed than her husband. However, she eventually unravels too, and commits suicide. The Three Witches. Whether they control fate or are merely its agents, the Three Witches set the tragedy in motion: they deliver Macbeth and his companion Banquo with a prophecy that the former shall be king, and the latter shall generate a line of kings. These prophecies have a great influence on Macbeth, who decides to usurp the throne of Scotland. Banquo. Banquo is another Scottish thane who was with Macbeth when the witches delivered their prophecy. He is told that he will father a line of kings while not becoming king himself. After the king’s murder, Macbeth feels threatened by Banquo and has him murdered by hired assassins. Yet, Banquo returns as a ghost at a banquet, visibly startling Macbeth, who is the only one who can see him.   Macduff. Macduff finds King Duncan’s body after he was murdered and immediately suspects Macbeth. Eventually, he murders Macbeth. King Duncan. The wise and firm king of Scotland at the beginning of the play, he is murdered by Macbeth so he can usurp the throne. He represents moral order in the play, which Macbeth destroys and Macduff restores. Main Themes Ambition. Macbeth’s ambition is devoid of any morality and is the cause of Macbeth’s downfall. After becoming king of Scotland, Macbeth’s ambition turns him into a tyrant, and he has his suspected enemies murdered. Ambition is a trait his wife Lady Macbeth shares, and she, too, succumbs to it.   Loyalty. At he beginning of the play, King Duncan rewards Macbeth with the title â€Å"Thane of Cawdor† because the original Thane of Cawdor was actually a traitor, but Macbeth betrays the king in order to usurp the throne. Macduff, who suspects Macbeth once he sees the king’s corpse, flees to England to join Duncan’s son Malcolm, and together they plan the downfall of Macbeth and restore the moral order.   Fate and free will. The witches do show Macbeth his future and his fate, but Macbeth’s actions are arbitrary and not pre-ordained.   Appearance and reality. â€Å"Fair is foul and foul is fair,† is one of the famous quotes in Macbeth, and appearance and reality intermingle in the play: the witches give out paradoxical prophecies and characters hide their true intentions. For example, Macbeth seems honorable but actually plans to murder King Duncan. Malcolm soon flees Scotland after his father’s murder, which seems suspicious at first, but it’s actually a way for him to protect himself. Literary Style The language used by Macbeth and Lady Macbeth evolves throughout the play.  At first, they’re both characterized by a fluent and energetic style, but, as their ambition gradually overtakes them, their speech becomes fragmented. For instance, while prose in Shakespeares plays is reserved to characters of low social orders, once Lady Macbeth is overcome by madness, she utters her lines in prose too. By contrast, the witches speak in enigmatic riddles interposed with grotesque elements.   About the Author William Shakespeare, who wrote ten tragedies and eighteen comedies, wrote King Lear (1605), Macbeth (1606), and The Tempest during King James’ reign. King James was patron of Shakespeare’s acting company, and Macbeth, by stating that King James descended from the Scottish thane Banquo, is a de facto tribute to Shakespeare’s sovereign.

Ocational Training in Qatar Thesis Example | Topics and Well Written Essays - 2750 words

Ocational Training in Qatar - Thesis Example The different levels of management expressed grave concern that the trainees were not well trained both technically and linguistically. Moreover, the programs are not line-specific and have no distinct patterns. The duration of the program is approximately 2.9 to 4 years which is too long and fails to lead to a recognized college level. The majority of the trainees indicated that they did not benefit much from the training programs. The training programs are not audited by an independent accrediting organization. Furthermore, too many parties of the parties that were involved in training the students had no training background. Lastly, the Qatari secondary school graduates are in high demand. It is thus recommended that non-Qatari’s whose mothers are Qaani’s and non-Qatari’s born in Qatar are included. The researcher observed that there were genuine efforts to equip the National Operators and Technicians with the best skills to best perform. The programs offered were, however, not based on market needs or international standards with unaccredited and uncertified TPP programs. The study was conducted in one of the LNG companies located in Qatar. The operations management believed that the quality of the Operators and Technicians needed to be enhanced to match that of its counterparts (reputable companies in the same business). The technicians belief are confirmed by the findings the review of the current status of the training when compared to best-practice benchmarks discussed in this thesis.The study was conducted in one of the LNG companies located in Qatar. The operations management believed that the quality of the Operators and Technicians needed to be enhanced to match that of its counterparts (reputable companies in the same business). The technician's belief is confirmed by the findings the review of the current status of the training when compared to best-practice benchmarks discussed in this thesis.The objective of this study, as a recap, is to compare QP training with major Oil and Gas companies in the GCC and to identify the gaps, with the emph asis being placed on O/G Operators and Technicians training.

Hinduism Essay Example | Topics and Well Written Essays - 1500 words

Hinduism - Essay Example Vedas are meant to guide all the Hindus. The religion has really expanded its wings worldwide since its initiation. It is believed that consecration to the religion even interfered with the British stranglehold. This essay explains some of the facts and issues concerning Hinduism ritual. Hinduism is believed to have started in the Indus valley and a larger percentage of followers are found in India. Most of the facts and important issues about Hinduism are preserved in the Vedas. The Aryans took with them the Persian and the Western concepts to the Hindu culture. Hindu’s divinity were said to be normal supremacies of heaven and earth and they revered their gods via conducting animal sacrifices (Matthews 72-74). The Aryans’ gods were shining objects which portrayed nice things for human beings. Hindus believe that Asuras are evil powers that signify hurtful things to humans. Intermingling of Aryans and the natives (Dravidians) led to sharing of rites and customs with the natives. However, most of the Hindus rituals are majorly formed by the Aryans’ culture and practices. The Aryan practices dominated the Davidians for reasons not known. Some scholars blame the Aryans dominant culture on stratification while others think that the Aryans were just superior to the natives (Rinehart 123-127). There are four collections of the Vedas and the popular Veda is known as the Ring Veda. Other Vedas include the Yajur Veda, the Sama Veda, and the Artharva Veda. These Vedas have many different roles in the religion. For instance, some Vedas contain prayers and other information regarding devotion while others have people’s daily worries such as lust (Matthews 75-80). The Vedas are regarded as the basis and the roots for Hinduism since they contain variety of clarifications concerning the religion. The Hindus’ leaders are called Brahmins who execute rites under their powers. Brahmins have the responsibility of inspiring devotees and influence other people worldwide to favor their religion (Rinehart 123-127). Hindus have several gods that include the Agni that ascend from Purusha and the Indra deity, the Soma which is regarded as very important god and finally the Varina who is considered as the preserver of truth. There are some groups that branched from the original Hinduism such as Upanishads. Contemporarily, Hinduism has established four main goals which they regard as important in pursuing the peak of release in their lifespan. Hindus regard Dharma as the right way of living and studying to achieve lasting happiness while Karma is considered as the law of cause and effect (Matthews 75-80). Bhagavad Gita came up with distinct tracks for Hindu devotees to walk through. Bhagavad Gita was followed by the Puranas and the Tantaras which have engrained detailed information regarding the divinities and service to the deities. Hinduism is a very unique religion which greatly honors the Vedas as well as traditional customs and practices unlike the Western religions that believe in the progress of events since their initiation. Hinduis believe that there are cycles of events that take place in their religion and that whatever is exact for the universe also applies to mankind (Fuller 62-65). The most interesting things about Hinduism are their rituals and symbols. Just like any other religion from across the world, rites and rituals are very important aspects of the religion. These rites and rituals play vital role in identification of the religion in question. To Hindus, most of these customs are compulsory but very flexible since devotees in different regions follow different customs. These rituals further ensure that the devotees do not go off the spiritual life

anorexia :: essays research papers

We all know that action is the key to success, and we always try to be the very best. But in a world that will try to knock you down you must have the strength to survive the final round. Growing up today you have to be wise because its hard to tell the truth when its covered by the lies. The world can be cruel and the world can be kind, but you had better step up or you'll be left behind. This is some of a poem that one of my friends from my support group had shared on the first day. But I shouldn't get to far ahead of myself, my name is Ender Olson, and I suffer from a very serious disorder, it is called anorexia. Some may say that anorexia is not that serious, but it changed my life, and many others. It started around when I was 13, I had never really had to worry about my weight, I had a fast digestive system, and I never seemed to gain weight. But when I hit puberty things seemed to change. My body was growing, and I started to put on weight, but this didn't bother me at all, and why should it have. But it started to in the summer of 1996, it was at summer camp, we had swimming, and it was mandatory. But unlike most of the kids I had no problem with this, I was a strong swimmer and enjoyed it allot. I got to my swim class and sat down. It was a very warm day, a day that I would remember for a long time. Well we all sat on the dock listing to them give instructions on what to do and stuff like that. But I was hot, so I took off my shirt, first mistake. The girls sitting across from me stared at me and were whispering to each other, but I had no idea what they were saying. So I did the class but as I got out of the water I was behind the two girls. They were laughing, the first one said "Did you see that guy, he had bigger boobs then you did." So I assumed they were talking about me. The signs all pointed that way, and that was the first time a person ever called me fat, and I was assured to make it my last.

Marxism as an Alternative theory

The contrasting social divide of 19th century Europe was one of the principle-instigating factor that inspired Karl Marx and Frederick Engels to come with Communist Manifesto in 1848. It called upon the working classes to declare war upon the bourgeoisie. In the opinion of Marx, capitalism with its inherent tendency to favor property accumulation, market system and wage labor system had always worked in promoting the clout and wealth of aristocracy while working to weaken the peasants class and sending them to the levels of subservience and just subsistence (Freedman, 1990, 1).The philosophy was a major intellectual achievement of Marxism as it described the ills and problems affecting the society not in terms of faulty ideology and philosophy but in the   terms of economic forces of capitalist development (Aune, 1994, 17). As Freedman (1990, 2) states, Marx viewed the major conflicts and events of world not as consequences of ethnic, lingual or religious factors but purely through economic perspectives. He argued that capitalism and its resultant class system have been the main instrumental factors in creating the present structure of human society and behavior.  Marxism attempts to correlate the entire progress and evolution of human civilization with Marx’s staunch view that economic factors have determined the history of humanity. It attempts to understand the origin, functioning and structure of all the social institutions on economic models and assumes that once this knowledge is gained, it can be employed to recreate the social order that is beneficial for every member of society, while eliminating the ills of poverty, inequality and class distinctions (ibid).Marxism also views state (government) as an instrument of the ruling class that works to protect the interests of the economically prosperous segments at the cost of the working population (Freedman, 1990, 2). The premises of this argument lies in the fact that typically every state is in fluenced heavily by the rich and wealthy section of society and as such its policies are inherently oriented towards safeguarding these affluent sections. The working-lower class is just treated as a tool to further the riches of this affluent section, while providing them with bare facilities that are hardly sufficient to maintain their existence.School and churches are also viewed as extending arms of the same system that continuously works to maintain, and in fact, promote the social divide. Thus nation and state are essentially nothing but exploiters of working population. As a consequence, terms like patriotism and nationalism hold no meaning to the oppressed working society, which is made to work not the for the benefit of the nation but for the few and selected elite group of people that in their limited numbers represent an entire nation.A careful study of Marxism reveals following three major elements that define the structure of the world of Marx (Heilbroner, 1980, 21).Mat erialist approach to History: The historical analysis of activities of people’s activities that creates conditions of subsequent class emergence and struggle of present times.General view of capitalism: Capitalism, and the economic forces that are the root of entire social divideCommitment to socialism: It envisions a future where every man is able to create a just world through his own efforts and commitment.Marxism, in its zealous criticism of the capitalist system, pronounced the immanent end through of capitalistic society through t its own contradictions and an eventual sweep over of the world by socialist forces. However capitalism has survived and contrary to Marx’s vision, it has become mainstay of democratic and developed world, whereas Marxism holds it appeal for the poor and oppressed classes in underdeveloped countries (Freedman, 1990, 2)Mainstream Political theoriesThe mainstream political theories have evolved from Machiavellian concepts to one that is fo cused on a welfare state that is founded around the concepts of participative democracy and social justice (Young, 1998, 479). As listed by Young (ibid) the mainstream political theories, developed consciously over last 25 years, although with inputs spanning over past hundred and fifty years, areSocial justice and welfare rights theory: Unlike Marxist theory of handing over the reins of government to workers, the social justice and welfare rights theory attempts to strike a cord of balance among different economic classes with their commitment to social equality and economic justice. One of major themes running through this theory is egalitarian distribution of resources to people who have been deprived of them, it doesn’t attempts forced equality among all classes of society.  Democratic theory: Also labeled as participative democratic theory, it lays emphasis on a concept of democracy that proceeds through age long ideals of democracy that proceed through active discussi on, participation and decision making by citizen, against the emerging plebiscite and inter-group pluralist concepts of the democratic mode (Pateman, 1970). The theory aims to achieve the goal of social equality through democratic participation that both helps as well as promotes social equality. The thrust of the theory is that a democracy that only provides voting rights to people for representatives who rule them remotely lacks the element of a real democracy. Instead the democratic set up should be made to incorporate citizen’s participation at every stage of the governance and decision making process. This in turns demands providing all the citizens with sufficient levels of education and economic and social uplifting whereby they are able to appreciate and exercise their democratic rights.Feminist political theory: It is a major emergent trend in the mainstream political theories, and one that brings in the question of female participation, as a separate entity, in the working of democracy. It helps in to integrate the elements of family relations, sexual biases, and gendered related discrimination in the political question.Marxism as an alternative theoryAs noted above, the essential philosophy Marxism lies in defining all the historical and social events in terms of manipulation of resources by capitalist forces that worked in depriving a majority of population from basic means of living. Marxist approach viewed social structure in terms of non-owning workers and non-working owners that was the root cause of every social and political evil. Marx defined all the events in form of ‘class struggle’ and placed supreme faith in human will (Freedman, 1990, 6).Marxism views human beings capable of molding their own destinies, creating their own world, and change the entire structure of a oppressive society to one where every one holds same dignity and right to a provisioned life. However its more than hundred years to Marx’s momento us work Das Capital that predicted downfall of bourgeois and capitalist system, an event which completely failed to materialize (Wolfe, 1985, 317). It points out to some considerable short sighting or inappropriate reading by Marx of the nature of interaction of social and economic forces.Marx, in predicting the immanent downfall of the existing capitalist system through popular revolution and protests by bourgeoisie, had given a sweeping and generalizing theory that was supposed to take into every possible factor and consequence of historical, social and human events. The theories of Ricardo, Hegel and Smith that Marx used to develop his own general explanation of all events were relatively semi –developed and in the transitory phase (Freedman, 1990, 126) and as could provide a very weak base to the daring presumptions and foresights that Marxism professed boldly.The theory failed to take into account the results of people’s will to act outside the boundaries that it imposed. It was, in a sense then, technically incapable to address issues emanating from this scenario, a flaw that later on emerged as a major shortcoming of the entire Marxist model.Marxism always stands in direct contrast to critical theory that was developed by Max Horkheimer in 1937 (Therborn, 1996). It was mean to be a critique of the theory of political economy and provide replacement of materialism embedded in the Marxist approach (ibid). Critical theory rejected the principles of division of labor and believes in social advances through meaningful and coordinated interaction among various classes, as against the Marxist approach of inherent and inevitable class struggle that has shaped up historyHistorical MaterialismIn the Marxist philosophical approach, history is a study in the development and evolution of the capitalist system. In the opinion of Marx the consciousness of a man is the product of his social being which defines the legal and political superstructures (Heil broner, 1980, 62). The materialism of Marxism differed sharply from idealism contained in the other approaches that saw history as product of different beliefs and approaches. Marx clearly stated that history is the product of labor, efforts and determination of countless men and women who worked to improve their material conditions in a material environment.Primarily what it signifies is that entire history of world is composed of forces of economics and compulsions of existence through limited resources. The thought processes and ideas that have been assumed to shape history, in Marxist ideology, were themselves product of the materialistic conditions (Heilbroner, 1980, 63). Marxism further takes the concept of materialism and intertwines it with class structure to lay the foundation of theory of class struggle that is presented as a direct consequence of material forces in operation.Although the historical materialistic view point of Marxist philosophy had been validated in defin ing some of the major events of history, however its broad generalization of economic activities has brought it under criticism from many theorists. Whereas Marxist ideology attempts to focus not primarily but only on economic factors, it has been perceived that even economic factors themselves are affected by social, political and religious factors (Heilbroner, 1980, 64).Marxism in context of USAAs a political and social theory Marxism has traditionally failed materialize in the USA. This is because the socialist theory of Marxism conflicts with the principles and ideals of democracy. Although it is true that true socialism as envisioned by Marx was never practiced anywhere, but the fact remains that within the scope of political models of Marxism there are ample opportunities for a political system to become authoritarian, culminating in kind of dictatorship that was hallmark of socialist USSR government (Geras, 1994). This is to say, the socialist structure proposed by Marxism is seriously vulnerable to deformation by individuals with such designs.However, within the framework of classical Marxism also democratic ideas have not found much support. Essentially Marxism advocates liberation and rule of workers, which has to occur independent of any form of government (ibid). Therefore it is indeed successful in outlining the process of social and political change but falters on the final form of governance that opens the doors for ambiguity, deformation and misinterpretation. This severely limits the democratic angle of Marxism.Further, with its sole emphasis on workers right and class struggle between proletariat and the bourgeois, Marxist ideology aims to create a society that lacks economic incentives to evolve and move ahead. In its aim to bring marginalized sections of society in the center, the model threatens to create a new section of marginalized. These inherent ideological differences with free, democratic and progressive ideals that USA has cherishe d since its independence define the incongruity of Marxism in the USA’s political, social and economic atmosphere.ReferenceAune JA ,1994,   Rhetoric and Marxis, Westview Press, Boulder, COFreedman, R, 1990, The Marxist System: Economic, Political, and Social Perspectives.Chatham House Publishers, Chatham, NJ.Heilbroner, RL, 1980,   Marxism, for and Against,W. W. Norton. New York. Young, IM,   1998, A New Handbook of Political Science. Edit, Robert E. Goodin – editor, Hans-Dieter Klingeman, Oxford University Press. Oxford.Geras, N. 1994. Democracy and the Ends of Marxism. New Left Review Volume: a. Issue: 203.PATEMAN, C. 1970. Participation and Democratic Theory. Cambridge: Cambridge University PressWolfe, BD,1985,   Marxism, One Hundred Years in the Life of a Doctrine. Westview Boulder, CO.Therborn, G, Dialectics of Modernity, 1996, On Critical Theory and the Legacy of Twentieth-Century Marxism, New Left Review. Volume: a. Issue: 215.

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