Social Psychology Investigate People s Behaviors Within...

Abstract The relatively new science, called Social psychology investigate people’s behaviors within group interactions by using researcher’s knowledge of stereotypes and heuristics (Baron, A. Robert, Branscombe, R. Nyla, pp. 37 183). The way people feel about other individuals and behave within their groups is determine by their quick judgments of others. Whenever quick judgments of others are made, representations of â€Å"that kind of person† is created and stored into memory. Typically anyone not in the same group is an outsider (Hamilton L. David, Sherman J. Stevens, 1996). Several studies have supported the idea that both the use of stereotypes and heuristics influence the way individuals behave in group settings. Although there are a few that state that other characteristics are the cause of any particular behavior within a group, such as proximity (Leonard M. Jessup David A. Tansik, 2007). Naturally it is common for individuals to judge other individual s, as well as other groups based on beliefs about the individuals or groups (Hamilton L. David, Sherman J. Stevens, 1996). How a person feels about their self may also influence their behavior and cause either negative or positive feelings (Bargh, A. John, Chen Mark, Burrows Lara, 1996). Key words: Stereotypes, heuristics, influence Does the habit of creating stereotypes, and use of Heuristics influence individual’s group behavior? In one form of investigation researchers use social psychology inShow MoreRelatedSocial Psychology And Its Impact On Individual Behavior1262 Words   |  6 PagesSocial psychology has evolved through history and its developments and contributions have been remarkable. This specialized area of psychology studies various topics that are significant for human beings (Ross, Lepper, Ward, 2010). 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