The Loyalty Card as a Promotional Tool to Improve Customer Essay

The Loyalty Card as a Promotional Tool to Improve Customer Satisfaction - Essay Example From this discussion   it is clear that loyalty cards are the prominent loyalty cards used in maintaining customers to attain maximum profits. The aim is to provide customers with shopping loyalty cards that accumulate points on every shopping visit. Accumulation of the points aids the customer at a future date to redeem the points by purchasing products from the store without using liquid cash. Customers also get access to special discounts as long as they have the card.Consumers are spending less on non-essential items. The use of loyalty cards to secure and retain customers is a scheme used by many individuals to attain profits. The project aims to analyze and evaluate the impacts of the current financial crisis on consumer buying behavior. Tesco as a store gets a huge number of clients on a daily basis. It is important for them to seek interest on the impact of loyalty cards on customer satisfaction and retention. With the loyalty cards program, Tesco ensures that they purchase non-essential items with the use of the loyalty cards with the hopes of securing a sale in future. As the study outlines Tesco is a company with a large customer clientele hence retaining the customers remains a big challenge for them to achieve. The main objective of using loyalty cards is to offer a clear analysis by offering existing customers the cards. Every customer who purchases a certain amount of products is provided with a card that will be used to obtain points. The objective is to have all clients in the database enabled for use of the reward scheme. The research will ensure proper usage of resources to attain the maximum number of clients. As the research analysis continues collecting information on how clients view the study comes in as an important aspect. Tesco is an international chain of stores. The company sells products ideas to customers willing to experience first customer service.